FASHION

 

            FASHION

 Everything that is considered fashion is available and popularized by the fashion system (industry and media).

Given the rise in mass production of commodities and clothing at lower prices and global reach, reducing fashion's environmental impact and improving sustainability has become an urgent issue among politicians, brands, and consumers. Fashion is a form of self-expression with a specific context, such as time, place and purpose. Example of these are clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.

DEFINITION OF FASHION

In the 12th and 13th century Old French the concept of elegance begins to appear in the context of aristocratic preferences to enhance beauty and display refinement, and cointerie, the idea of making oneself more attractive to others by style or artifice in grooming and dress, appears in a 13th-century poem by Guillaume de Lorris advising men that "handsome clothes and handsome accessories improve a man a great deal".

. The French word mode, meaning "fashion", dates as far back as 1482, while the English word denoting something "in style" dates only to the 16th century. Other words exist related to concepts of style and appeal that precede mode.

 While what is fashionable can be defined by a relatively insular, esteemed and often rich aesthetic elite who make a look exclusive, such as fashion houses and haute couturiers, this 'look' is often designed by pulling references from subcultures and social groups who are not considered elite, and are thus excluded from making the distinction of what is fashion themselves. Fashion is defined in a number of different ways, and its application can be sometimes unclear. Though the term fashion connotes difference, as in "the new fashions of the season", it can also connote sameness, for example in reference to "the fashions of the 1960s", implying a general uniformity. Fashion can signify the latest trends, but may often reference fashions of a previous era, leading to the reappearance of fashions from a different time period.

HISTORY OF FASHION

  In eighth-century Moorish Spain, the musician Ziryab introduced to Córdoba [unreliable source] sophisticated clothing styles based on seasonal and daily fashions from his native Baghdad, modified by his inspiration. Changes in clothing often took place at times of economic or social change, as occurred in ancient Rome and the medieval Caliphate, followed by a long period without significant changes. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East.

FASHION INDUSTRY

Before the mid-19th century, most clothing was custom-made. The global fashion industry is a product of the modern age. In the Western world, tailoring has since medieval times been controlled by guilds, but with the emergence of industrialism, the power of the guilds was undermined. In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. By the beginning of the 20th century, with the rise of new technologies such as the sewing machine, the rise of global trade, the development of the factory system of production, and the proliferation of retail outlets such as department stores, clothing became increasingly mass-produced in standard sizes and sold at fixed prices. It was handmade for individuals, either as home production or on order from dressmakers and tailors.

For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide.

However, U.S. employment in fashion began to decline considerably as production increasingly moved overseas, especially to China. The fashion industry has for a long time been one of the largest employers in the United States, and it remains so in the 21st century. However, by any measure, the clothing industry accounts for a significant share of world economic output. Because data regarding the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for the world production of textiles and clothing are difficult to obtain.

FASHION IN MEDIA

           In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or social media accounts (i.e. For instance, an important part of fashion is fashion journalism. Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible. In addition to fashion journalism, another media platform that is important in fashion industry is advertisement. Advertisements provide information to audiences and promote the sales of products and services. Instagram,  TikTok, or Twitter). A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. The fashion industry uses advertisements to attract consumers and promote its products to generate sales. The media plays a significant role when it comes to fashion. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs.